Eddie Stobart

I picked Eddie Stobart because it is quite unusual but i have always known of them, they started 40 years ago. Since there beginning they have always kept there lorry's squeaky clean and they also give each lorry it’s own individual name (the first lorry was called twiggy, after the famous model)anyone who see’s one of there Lorry's will point it out, they have been working on this brand identity from it’s start. They have even gone as far as creating there own toys and have a fan club of around 15,000 members.

There brand identity has been helped firstly by its visually pleasing graphic look which has recently been updated as you can see on the picture to the left. Also by engaging its audience with competitions. The most recent being find the lorry with the question mark on you are invited to name your own lorry, also the Madeleine McCann appeal is advertised on some of their trucks.

This brand identity means  that potential costumers will think of them first and also helps customer loyalty.

Heinz

Heinz began in 1869 selling horse radish in glass jars. At the time this was revolutionary in terms of packaging as all its other competitors would hide their products from view, so you could only see it when you had bought it. Heinz was showing it's customers what the products looked like before they bought them.

 Heinz's image is classic with an emphasis is on quality, it makes good simple food but also at reasonable prices. It's strap line is, "it has to be Heinz", which implies that it’s a tradition to have Heinz.

Although the company is American Heinz is one of Britain's most loved food companies and has a strong customer base, this is due to its consistent quality and long standing reputation.